Algorithm updates get written up by people selling recovery packages. These are written by the person who builds the sites, for someone who has a business to run and eleven minutes to decide whether to care.
Every date, quote and number is linked to where it came from. Nothing here is a prediction.
Last post August 19, 2026 · 3 posts
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If your site is a few honest pages written about work you actually do, a spam update is not aimed at you. If someone sold you fifty auto-generated city pages, it is aimed at you specifically.
Algorithm3 min read
Earlier
AI search3 min read
The rule is scaled content abuse, and it has never mentioned how the text was produced. That distinction is the whole thing.
Read it →AI search2 min read
AI Mode passed a billion monthly users and gained booking and calling for home repair. The search result is turning into a shortlist, and shortlists are shorter.
Read it →Why this exists
An update lands, and within a day there are two hundred posts explaining it, almost all of them written by someone who has not read the source and is not going to link it. Half of them invent a timeline. A few invent the update.
These posts link every source, name a date only when a source gives one, and say “nothing happened this week” when nothing happened. If a post here is wrong, the link to check it is at the bottom of the page.
Order your site
$1,000 covers the build and the first 3 months. Pay, fill in one form, and it's booked against this month's capacity. Bigger job than that? Text your trade and towns and we'll quote it by hand.
You own the site from day one. The monthly cancels any month.
Or text us — bigger job, or a question first.Or call the same number and talk it through.No discovery call. No calendar link. No sales pipeline.